Disrupting The Medical Sector
This Ponte Vedra Firm Has a New Method to Tackle the Old Problem of Bunions
June 8, 2018
Jacksonville Business Journal reporter Will Robinson profiled Treace Medical Concepts in the June 8th issue. The full page story explored the root cause of bunions, the history and rapid growth of the company, why the traditional 2D method of surgical correction often results in recurrences, and the advantages of Lapiplasty® 3D Bunion Correction™. Treace Medical CEO John Treace is quoted throughout the story on the existing market opportunity and why Treace is well-positioned to become a market disruptor.
“It’s not unlikely that a foot and ankle surgeon will perform a [bunion] procedure and expect a 50 percent success rate. There aren’t a lot of areas like that where the hurdle for improvement is so low … We’re a couple years ahead of any other company with the only real, viable way to fix all three planes of the problem reproducibly, and to fix the root cause.”